Answer :
Given that the supply chain for a clothing industry follows "raw materials > parts manufacturing > final assembly > retailer > customer". Assuming that a final assembly company wants to expand into the manufacturing industry, it is pursuing the integration known as Backward vertical integration.
What is a Backward vertical integration?
Basically, in supply management, an integration refers to the information and communication systems of all stakeholders, which are able to seamlessly exchange information through all planning, execution and completion of logistics operations throughout the product's life time.
The backward integration, means a form of vertical integration in which a firm expands its role to fulfill tasks formerly completed by businesses up the supply chain. This means that a backward integration is when a company buys another company that supplies the products or services needed for production.
In conclusion, as backward integration often involves buying or merging with another company that supplies its products, most companies pursue its when it is expected to result in improved efficiency and cost savings.
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