Website traffic analytics uses clickstream data to determine the efficiency of the site for the users and operates at the server level.
Website traffic analytics is the process of gathering information about visitors to your website and their actions once they arrive. For creating successful sales and marketing strategies, that information is essential.
Most people believe that more traffic is always better, but that isn't always the case.
For instance, you wouldn't want visitors from South Americans seeking for an expense management solution if you were selling social media software to customers in the UK. You may learn more about who visits your website, whether they enjoy the content, and potential next steps by monitoring the appropriate website traffic analytics.
Data about visitors to your website and their actions after they arrive is gathered using web traffic analytics. Building successful sales and marketing strategy requires the use of such data.
Contrary to popular belief, not all situations benefit from increased traffic.
You wouldn't want visitors from South Americans seeking for an expenditure management solution, for instance, if you sold social media software to customers in the UK. You may learn more about your site's visitors, whether they enjoy your content, and potential next steps when you monitor the correct web traffic data.
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