It voilates publicity rule of law
The right of publicity prohibits the unpermitted commercial exploitation of a person's name, likeness, or other easily recognizable characteristics. It grants a person the only authority to provide a license for the use of their name in commercial marketing. The right to publicity is mainly protected by state common or statutory law in the United States. A right to publicity has only been formally recognized by around half of the states. In several states, the legislation against unfair competition safeguards the right to publicity. The right to publicity is supported by legal actions for misappropriation of property or for falsely representing that someone produced or endorsed a product. Check out Unfair competition.
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