Forms of expression that make striking comparisons between the unfamiliar and the known, allowing listeners to more quickly grasp meaning, are called figures of speech.
A word or phrase that has a secondary meaning to that of its literal definition is known as a figure of speech. It might be a simile or metaphor intended to draw comparisons. To create a dramatic impression, it may be necessary to use alliteration repeatedly or to exaggerate hyperbole. These literary devices are abundant in the English language.
Hence, figures of speech are the correct answer.
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