For this scenario, you can choose from one of the following product categories (choose only one):

Healthcare products (e.g. Shampoo, makeup, etc.)
New communication technology
Food
Fashion/design
Give a brief description of your new product and provide your rationale as to why this will be the “Best” new product on the
Now that you have selected your new product, outline the details of the product as they relate directly to the 4 P’s of Marketing. Be specific with brand name, product details, benefits, price. Provide specific details as they relate to your new product for each step.



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