Regarding margins and volume, discount stores often belong to the high-volume, low-markup category.
The retail format provided by a discount store or discounter allows for the sale of goods at prices that are theoretically less expensive than the real or alleged "full retail price." Discounters cut costs by making large purchases and using effective distribution.
Typically, they don't sell well-known brands. Because of this, she says, "they are able to private-label and sell their own products without having to pay the hefty brand-product markups you see in ordinary stores." If you do spot a brand name, it's either been overstocked somewhere or is an item from a previous season.
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