Personal selling, advertising, public relations, and sales promotions are decisions made when planning the _____ strategy.

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26-08-2022
Social Studies

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Personal selling, advertising, public relations, and sales promotions are decisions made when planning the _____ strategy.

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MubeenaD MubeenaD · Answer 1 · 2022-09-03T10:29:26-04:00

Personal selling, advertising, public relations, and sales promotions are decisions made when planning the marketing strategy.

A company's entire plan for reaching out to potential customers and converting them into buyers of its goods or services is referred to as a marketing strategy. The value proposition of the business, critical brand messages, information on target consumer demographics, and other important components are all included in a marketing plan.

One component of the promotional mix is sales promotion. Advertising, personal selling, direct marketing, and publicity/public relations make up the bulk of the promotional mix.

A company may decide to utilise a sales promotion (or "promo") for a variety of reasons, but the main one is to increase sales. Sales increases could be required to meet a quota as a deadline draws near or to spread word of a new product.

To learn more about marketing strategy, refer

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