Confirmation Bias of the cognitive biases discussed in this section one might be most subject to.
Confirmation bias is the most common cognitive bias and occurs when people search for and interpret information that supports assumptions or theories they already have. A common characteristic of confirmation bias is an unwillingness to accept the validity of evidence that goes against the person's previous beliefs.
Other includes eliminate conflicting evidence and give more emphasis to the "facts" that address the individual's underlying assumptions. Actively seeks out information that "proves" the person's point of view and selectively (and often incorrectly) recalls events, facts, or statistics.
To compensate this bias when selling to customers, you need to make prospects question the strength of their beliefs. One way is to include testimonials from previously skeptical customers. Another tactic you can use to overcome confirmation bias is to offer a hassle-free, no-obligation, money-back guarantee.
Know more about Confirmation Bias here
https://brainly.com/question/13044778
#SPJ4
