Answer :

A power shift from sellers to buyers and from consumers to marketers has occurred as a result of the internet's metamorphosis into a social platform.

People may easily access many electronic platforms, which helps them feel more connected to and like they are changing their social circles and the world at large. This growing reliance on social networking websites has altered how society interacts and communicates. Social Media and the Transformation of Interaction in Society is a reliable source for the most recent scientific research evaluating the impacts of social networking sites on a variety of connections, including those between people, governments, citizens, corporations, and customers.

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