Which of the different types of utility is usually provided by producers rather than marketing intermediaries?

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19-08-2022
Business

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Which of the different types of utility is usually provided by producers rather than marketing intermediaries?

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smecloudbird17 smecloudbird17 · Answer 1 · 2022-08-26T03:11:16-04:00

The different types of utility which is usually provided by producers rather than marketing intermediaries is form utility.

Marketing intermediaries are able to provide six different types of utilities for customers, which give added value to the consumer. Thus, these marketing utilities include time, form, place, possession, service, and information.

Form utility refers to the process of utilizing raw material in order to prepare the finished goods. For instance, a working smartphone carries form utility, where the silicon, metals, and plastics used to manufacture the phone offer significantly less form utility to a consumer.

Hence, form utility is created by the design of the product or service itself.

To learn more about form utility here:

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