Planning corresponds to a key management function, because from its effective implementation, other organizational functions can be successful.
Corresponds to the process of structuring activities to achieve organizational goals and objectives. It is based on a prediction of how a company will use its resources to be well positioned in the market.
Therefore, the strategy planning is a key management function, through it there is the direction of the necessary actions for a company to provide value to the potential public and to be competitive.
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