As Sales and Marketing Manager of The Righteous Inn, you have a wide range of contacts and relationships in the purchasing and marketing areas. You also know how critically important it is to proactively foster and maintain these contacts. Today, you have scheduled a phone call to one of your marketing contacts (Jo at 'Sam and Jo Marketing Marvels') just to touch base and catch up. You want to use this call to nurture the association you have with this business and also to discuss extending the contract The Righteous Inn has with them. The Board has advised you they were satisfied with Sam and Jo's performance but feel the amount of work they did for the money they charged really didn't warrant the fee they charged. The Board has fed back to you that while the results of the marketing campaigns were great and they achieved all their objectives, after careful consideration, and with the benefit of hindsight, they believe a reduction in the fee for another 12-month contract of about 20