The Fancy Fashions Store has $8000 available
each month for advertising. Newspaper ads cost $400 each, and
no more than 20 can be run per month. Radio ads cost $200
each, and no more than 30 can run per month. TV ads cost
$1200 each, with a maximum of 6 available each month.
Approximately 2000 women will see each newspaper ad, 1200
will hear each radio commercial, and 10,000 will see each TV
ad. How much of each type of advertising should be used if the
store wants to maximize its ad exposure?
