Audience Contact Increase?
Constraint TV Radio Online
Audience per advertisement 100,000 18,000 40,000
Cost per advertisement $2000 $300 $600
Maximum media usage 10 20 10



To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. Promotional budget=$18200 Television spot advertisements=4 Radio advertisements=14 Online advertisements=10 Online advertisements budget= $6000 Radio advertisements budget=$4200 Television advertisements budget=$8000 Maximum total audience reached=1052000 By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole number.