1. Explain how market penetration strategies contribute to successful marketing and provide a business example to illustrate potential market penetration activities.
2. List and describe the components of a basic marketing plan.
3. Illustrate the concept of a promotional mix by providing examples of its components and uses.
4. Describe the types of questions that can be answered using exploratory, descriptive, and causal research approaches. Which questions are best suited to each type?
5. Describe the importance of technology to business operations and performance.