Value: 8
Match the items.
a. Pathos
b. Ethos
c. Logos
is created by using analogies or citing facts and statistics.
is created by invoking sympathy in order to make the audience feel; often uses pity or anger
to prompt action; used in advertising.
3.
2.
is created by establishing self (author) as an authority on the subject who is
unbiased and fair through language that is appropriate to the audience.
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