c) Why does the writer tell the reader that the average South African is exposed to 5 000
advertisements every day?
d) What is the purpose of advertisements?
e) The text uses the words 'failed' and 'succeeded'. Do they refer to the same aspect of
advertising? Explain your answer.
f) How many elements of an advertisement can you think of? List them, starting with
'words'.
g) The last paragraph says it is important to show a product in a clever way, but doesn't
explain the point. What do you think is meant by 'clever way"?
h) Why is an advertisement that has to be explained pointless?
i) Do you agree with the point in (h)?
What is the difference between a product and a service?
3.
Who do you think this text is directed at?
4. Where would one find such a text?
Write up a set of instructions using only the information in the text on how to design an
advertisement.
6. For homework, find as many different kinds of advertisements as you can to bring to class.
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