Below are two passages about the mere exposure effect. The first is from a marketing textbook, and the second is from a general
interest magazine:
"A. Repetition of a marketing message or brand name is effective due to the way people respond to new information, a
reaction known as the 'mere exposure effect. Experimental studies show that one's preference for something grows as one
becomes more familiar with it. Deliberate interaction is not required: 'mere exposure,' such as the sight of a person or sound of a
song, is sufficient to generate increasingly positive feelings. In fact, positive response increases if the subject is unaware of the
repetition. Marketing efforts should be consistent but not overbearing.
"B. The first time I listened to Taylor's new album I didn't enjoy it nearly as much as her last one. But the more I played it,
the more I got into it, and now I think it's just as good as her older music. Has this ever happened to you? A new song or flavor
doesn't impress you at first, but the more you experience it, the more you like it? If it has, you've experienced the 'mere
exposure effect. This effect explains why things 'grow on' us, and why advertisers play the same ads over and over again.
Which answer best explains differences in the two texts?