brad?s company, an eastern based firm, is going through tough times. downsizing is the only way to keep the company from going bankrupt. brad has been given the assignment to eliminate an unprofitable region. his analysis has shown that the southwest region has a positive contribution margin but a net loss due to fixed costs. the western region has a positive contribution margin and a net loss. the eastern region has a positive contribution margin and a net income. the northeastern region has a positive contribution margin but a net loss. brad further discovers that the net losses of the western and southwestern regions are due to fixed costs. further investigation finds that the fixed



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