Find an example of a company or brand that has reduced it's spending on traditional mass-media advertising and is allocating more of this imc budget to digital media. this may be based on articles you find on the internet but could also be based on your general observations of the company and their advertising. in your post, introduce the company, the product/service they sell, and how their imc has shifted. in your post, you also need to discuss two advantages to marketers for sharing messages using digital versus traditional media. we didn't necessarily talk about this in the course content this week, so you'll need to pull on your experiences as a customer and maybe materials from other sources as well. make sure you cite any sources used for this discussion.