A Report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop up to 100
trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps
tiles, which are individual displays of a specific metric
overviews, which are pre-set collections of metrics data
data elves, who work hard for their money
campaigns, each of which are targeted at a social media objective or goal