2. kate is an entrepreneur. two years ago she left her job as a fashion designer at a multinational
company. she started up bbb, a women's sportswear clothing business. bbb targets a market
segment of high income consumers. bbb's products are sold in 3 retail shops and also through its
website. kate said: 'i saw a gap in the market and took the risk. obtaining the finance i needed
from the bank was not easy. i enjoy making decisions such as using leaflets to promote the
clothes.
bbb's revenue target for next year is $500 000.
do you think that using leaflets is the best way for kate to promote her products? justify your
answer. *
(4 points)