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27-12-2022
Business

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when a company is involved in a marketing research effort, following the analysis of the situation and clarifying the problem, the company should then identify exactly who the customers are and clarify their perceptions of the company. use informal research to learn more about the market, the competition, and the business environment. interpret and report the data obtained. establish a dedicated research department. conduct quantitative research to get hard numbers about specific marketing situations.

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