Companies racing for global market leadership
generally have to consider establishing competitive positions in the markets of emerging countries.
are well advised to avoid all the risks and problems of competing in emerging country markets.
seldom have the resource capabilities it takes to be effective in competing in emerging country markets and usually are at a strong competitive disadvantage to the domestic market leaders.
can usually be expected to earn sizable profits quickly in emerging country markets.
usually encounter very low barriers in entering the markets of emerging countries.