Juancr9628 Juancr9628

27-12-2022
Business

Answered

2. The global retailing market entry strategy framework identifies the strategy used by firms.
Use a real example to differentiate between franchising and licensing global retailing
market entry strategies. [20 marks]
3. Use the global product planning matrix to differentiate between product extension
communication adaptation and product adaptation communication extension strategies
using relevant real examples.
[20 marks]
4. Market entry strategies are important in global contexts.
a. Distinguish between strategic partnerships and joint ventures. (8 marks)
b. When would joint ventures work as opposed to strategic partnerships in entering
new markets. Use their key attributes and relevant examples to explain. (12 marks)

Answer :

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