Lisa O Lisa I'm not sure how sustainable it will be for Cozy Nook in the long run, since it could be hard to keep up with the demand. It's a much larger company than Swift and Snug, though, so this feature might be just the edge it needs to become the bestselling online retailer in our industry. The first step of market research is to determine the problem. What is the "problem" that you will need to focus on with your market research? The competitor is offering a better feature than Swift and Snug Furniture. Customers want more customization options from Swift and Snug Furniture. Submit