1. Jada sells construction equipment. Whenever she calls on her building contractor customers, she asks if they are having any problems. In doing so, Jada is addressing which of the following core aspects of marketing?
satisfying customer needs and wants
making decisions about the setting in which marketing takes place
completing the exchange function of marketing
creating value
making product, place, promotion, and price decisions
2. The marketing goal of getting the "right quantities to the right locations, at the right time" relates to
capturing value.
managing price and performance.
managing the supply chain.
performing service marketing.
communicating the value proposition.
3. One measure of website traffic is determined by the total requests for a page. This is called
hits.
clickers.
impressions.
paths.
tweets.
4. What is one of the core aspects of marketing?
Marketing is about the customer satisfying the sales efforts of the company.
Marketing can be performed by individuals and organizations.
Marketing only affects the company and the consumer.
Marketing is an offshoot of distribution.
Marketing creates value through product, price, and planning.
5. By allowing consumers to sell their unwanted goods to other consumers, auction sites like eBay and Etsy cater to ________ marketing.
B2G
D2C
C2C
B2B
C2D
6. The 4E framework of social media includes the categories of
excite, educate, entertain, engage.
excite, educate, experience, engage.
expect, emphasize, educate, engage.
emphasize, excite, educate, engage.
expand, engage, educate, emphasize.
7. When Kimberly-Clark introduced rolls of toilet paper without the cardboard core, what social trend did this product respond to?
cultural diversity
time-poor society
green marketing
technological advances
regulatory issues
8. When considering price within the marketing mix, price consists of
the effect of the cost on a company’s bottom line.
the money the consumer pays to receive the product.
the length of time between marketing exchanges.
the money, time, and energy buyers give up in exchange for a product.
the cost of a product to the producer.
9. Internet sites, physical stores, and kiosks are most closely associated with which element of the marketing mix?
place
price
product
promotion
proximity
10. Insight Guides, a line of travel books, provides travelers with background information about people's beliefs, values, and customs in various parts of the world. Insight's books educate travelers about a country's
macroenvironment.
demographics.
culture.
society.
politics.
