1. What is a 'Cold Chain' (3 marks)? Use PESTEL, FIVE FORCE models to analyze the
external environment and explain why McDonalds apply the "Cool Chain"? (22 marks)
2. Which competitive strategy does the Cool Chain of McDonalds apply (cost
leadership, differentiation or focus strategy) (2 marks)? Give the reasons for your answer?
(8 marks)
3. What kind of method of growth does McDonald’s apply in the case (2 marks)? How
does it contribute to the McDonald’s value chain (8 marks)?
4. Assume that McDonald’s decided to merge AFL Logistics Ltd (ALL), what are
adjustments to financial statements of McDonald’s? (10 marks)
5. Cost management plays an important role in the implementation of corporate
competitive strategy. Figure out the cost structure of McDonald’s, its two competitors
and the industry average (in your country) during the period 2019-2021. Make relevant
comparisons and evaluate the cost control of McDonald’s? (45 marks)