A juice company wants to market its product to health-conscious customers who want 100 percent juice that reflects what the label says. A juice company markets 100 percent blueberry-pomegranate juice, not from concentrate, on its label, but the ingredients say that at least 50 percent of the juice comes from apple and grape concentrates. Which of the American Marketing Association’s ethical precepts has the company violated?

responsibility
respect
transparency
honesty