Study the editorial cartoon join, or die by benjamin franklin. How does benjamin franklin use an analogy to express his viewpoint in this cartoon? he compares the colonies to pieces of a snake because it uses a biblical allusion that most of his readers will be familiar with. He compares the colonies to pieces of a snake because they are treacherous and will never be able to help each other. He compares the colonies to pieces of a snake because he believes the colonies will be ineffective unless they work together. He compares the colonies to pieces of a snake because snakes can be poisonous and should be prevented from spreading.