Emily has used a rhetorical appeal in this excerpt. How does the appeal strengthen her claim? her use of ethos establishes her expertise in the area of baking because she attended a culinary university. Her use of logos provides facts about the benefits of baking, which strengthens her claim. Her use of pathos evokes empathy in the listener, making them want to bake goods for community bake sales. Her use of pathos describes her learning to bake with her grandmother, which makes her a credible source.