Suppose Mama, Family and Shola are the only competing dairies in Addis Ababa. A report by a
certain market research firm indicates the following:
A)Shola gains 30% of Family's previous year customers
B)The net percentage flow between Mama and Shola is zero.
C)The percentage of customers that switch to Family from Shola is higher by 10% compared to
the percentage of customers switching from Shola to Mama.
Each dairy retains 50% of its previous period customers.
a) Present the transition matrix for the above case.