it took gamer central years to develop its new videogame, establish channels through which to distribute this game, and design and implement its advertising campaign for the game. however, the game's price can be set or changed in a few minutes. this reflects the fact that group of answer choices price is the most flexible variable in the marketing mix. the longer the other marketing mix variables take, the higher the price of the product must be set. the product's viability depends on it fitting within standard pricing parameters. the quantity demanded goes up as the price goes up. pricing is the least important variable in the marketing mix.