Maximization for Domino's Pizza in Monopolistic Competition) Use Figure: Profit Maximization fd Domino's Pizza in Monopolistic Competition. Suppose that Papa John introduces a technical innovation that reduces individual franchise costs, so that ATC falls to ATC. If the franchise produced the competitive output before the innovation, its optimal price would have been: Price and cost per pizza MC 540 ATC 30 ATC 23 20 10 MR "ARD 150 200 Number of pizzas per day a $10 b. 520 O c. 523. $30. Od