A company's strategy to be a low-cost provider of branded footwear can fail to produce good company performance when O managers fail to produce and market branded footwear with an S/Q rating that is within 1-star of the industry-average S/Q rating in each of the four geographic regions O managers overspend on efforts to increase worker productivity and reduce reject rates in each of the company's production facilities, such that its total production costs per pair are just barely below the industry-average in each geographic region (as shown on p. 6 of each issue of the FIR) O managers do not operate the company's production facilities as cost efficiently as needed to achieve total production costs per branded pair that-if not equal to the industry-low in each geographic region-are at least close to the industry-low in each geographic region O managers fail to see the wisdom and cost effectiveness of establishing production facilities in both the Asia-Pacific and Latin America regions that have 10-12 million pairs of capacity by Year 17O management fails to submit offer prices to supply private-label footwear that are low enough to secure contracts to supply a minimum of 750,000 pairs in each geographic region