understanding consumers in marketing is considered so important that a whole area of marketing called

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19-12-2022
Business

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understanding consumers in marketing is considered so important that a whole area of marketing called

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theerudite theerudite · Answer 1 · 2022-12-23T10:28:41-05:00

Understanding consumers in marketing is considered so important that a whole area of marketing is called consumer behavior.

Importance of consumer behavior.

Consumer behavior is the study of how consumers, as individuals, groups, or organizations, make a decision when acquiring a product or service.

Every buying decision is influenced by many psychological, economic, environmental, personal, and cultural factors, and also by marketing strategies, even though consumers themselves are often not aware.

For this reason, it is essential to understand how, when and what the consumer wants to buy. In this way, successful marketing campaigns will design to allow a better influence on the consumer.

To learn more about consumer behavior, click here:

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