Answer :
The concept mentioned here's Ethos. It's a way in which the writer indicates that they're ethical.
Ethos is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution, and passion. It is used to convey the writer's credibility and authority.
When assessing a piece of jotting, the anthology must know if the writer is good to note on this issue. The first appeal — ethos, known as the ethical appeal — pertains to establishing your credibility and authority on the subject you're arguing about.
For your followership to be converted to accept your claim, they must believe that you're a secure person who can knowledgeably speak or write on the matter. Ethos is the guiding belief that has the power to impact actions, feelings, or indeed morals.
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