1.What two problems did New Yorkers experience prior to the arrival of FreshDirect?limited hours and freshnesslimited locations and high priceshigh prices and limited freshnesslimited freshness and bulk optionshigh prices and limited selection2.Perceived switching costs may prevent a long-term FreshDirect customer fromvisiting the convenient mart down the street.subscribing to a rival online grocer.ordering dinner using restaurant order delivery.picking up grocery items on a trip to a big box store.renewing their subscription