Quality is an attribute of the product that determines its fitness for use. Quality being an attribute of a product is not easy to define or it is not possible to give a more perfect definition for it. Quality is a relative term and a lot of opportunity is available for improvement in any process. It is a qualitative measure, an aesthetic value not to be measured by numbers. It is the characteristics a product should possess. We say a product in the market is of good quality when it satisfies certain specifications that are required for its long lasting performance.When we have a product from different company and we opt to choose one may be from our past experience with that company we say the product is of better quality.Quality is varying aspect for example quality of the food it appears different in different persons perspective. However we try to associate numerical value on the basis of the general trend.To achieve a particular standard we must strive hard and that standard which is the prime factor is the quality.Quality does not always implies the highest standard of the manufactured product but the required standard is the one below the highest standard.It cannot be precisely defined it is a varying measure.