Match each concurrent testing method with the scenario that best portrays it.
a passers-by count test
b interview test
c telephonic survey
1 A group of people at the point of sale answer
a number of questions to gauge the effectiveness
of the advertisement.
2 A marketing team focuses on a particular
advertisement and calls a random set of
people to ask them questions about the campaign.
3 A company has displayed an advertisement
about its product in a crowded public place.
The company is evaluating the impact of the
ad by gauging the number of people in the
area who pay attention to the ad.