Identify an opinion disguised as fact in the reading. She added that she’d heard a public relations expert point out that WW is very awkward to say out loud, which will make it harder to promote. In contrast, in 2018 Weight Watchers decided to rename itself WW to broaden its focus on health. Coffee is actually their best-selling product. One way to do this is "rebranding," which is when a corporation changes its name or logo in order to seem new and interesting.