PROMPT: In this unit, you have recently read the text "Apple and Branding - What Can We Learn?" by Yoa Vilner Read and paraphrase the paragraph from the text. In your response, make sure to correctly paraphrase by: •Maintaining the meaning of the original quote •Using one or more paraphrasing strategies Paragraph 14 from "Apple and Branding - What Can We Learn?": Apple's branding strategies however, stretch far beyond just advertising. The way the company introduces their products with carefully chosen words such as the thinnest ever', or 'the most advanced yet' makes users feel like they have the best product in the world, regardless of whether this is actually true. And with no tech talk in any advert, how could anybody know? In fact, Apple introduces features that most users have had for a long time but successfully make it seem as though they have just invented the wheel.​



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