Assignment Content

This is the first requirement of completing the Marketing Project.



After reading and understanding the Marketing Project (MP) requirements/guidelines and the grading/evaluation criteria documents (located in the "Supporting Documents" under 'Coursework', students will need to complete their Marketing Project Proposal form for professor approval.



Use the required Marketing Project Proposal form located in Bb under "Supporting Documents" and attached here. Be sure to thoroughly answer the 5 questions (include the question) in detail, examples, and researched evidence/thoughts.

All students must upload their MP Proposal form in the proper assignment folder under "Coursework" by the due date. The Professor will read/evaluate them and will provide some feedback and an 'approved' or' NOT approved' status. If approved the student can proceed with their new product/service idea or an enhancement to an existing product/service idea. If NOT approved, the student needs to do a rewrite ASAP based upon the feedback from the professor.