1) Practically everyone needs to complain at times about a product or service that has been unsatisfactory. (2) It is helpful, then, to keep in mind some steps for effective written complaints. (3) First, always address your complaint to a person in charge, such as a manager or the head of the company. (4) You can get the person's name by calling the company's switchboard. (5) Next, write your complaint in a clear and matter-of-fact way. (6) You will be taken less seriously if you sound emotional or threatening. (7) Finally, explain exactly what action you want taken. (8) If, for example, you want a company to replace a defective microwave, say, "Please give me the go-ahead to return this microwave. (9) Then arrange for a new one to be sent to me." (10) Don't leave it up to the company to figure out what you would consider a satisfactory response.