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02-11-2022
Business

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which statement is true of brand extension? multiple choice it is not a recommended strategy for companies that possess high brand equity. it enables new products to profit from the recognition that a brand already enjoys. it is a strategy in which product of two or more brands are merged into a new brand. it must only be implemented when the firm is willing to risk cannibalization of existing products. it is a process in which a firm develops new products within the same product category.

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