your company is in the process of launching a revolutionary high-tech robotic instrument for use in surgical applications. knowing that other companies are also looking to tap into this market, what consideration will be most important for your company's product and can mean the difference between success and failure? multiple choice reducing the product's potential to have a competitive advantage increasing the product's position as a fad product making sure the product is not disruptive technology making sure the time to market is quick making sure the product will be open to cannibalization