Match each word to its correct meaning.

1. Americana appeal
a strategy where the candidate argues that he or she has personal qualities — such as good judgment, solid morals, or intelligence — that would allow him or her to succeed at the position
2. attack ads (or negative ads)
strategies used in attack ads to persuade voters that a vote for the other candidate can have frightening results
3. Bipartisan Campaign Reform Act of 2002
a strategy where the candidate argues that he or she is the best candidate because of his or her positions on the issues, often as opposed to the other candidate's positions on those issues
4. character appeals
a risky but sometimes very successful strategy where candidates themselves more memorable through running funny ads
5. experience appeals
legislation created to reduce attack ads by requiring candidates to state "I'm (candidate X), and I approve this message," during their campaign ads
6. fear appeals
a strategy in which the candidate uses "all-American" imagery, like flags and white picket fences and images of an idyllic America; Ronald Reagan used this strategy quite a bit
7. humor appeals
a strategy where the candidate tries to demonstrate that he or she is "one of us" who identifies with the everyday concerns and needs of the voters
8. issues appeals
a strategy where the candidate argues that he or she is experienced enough to succeed at the position
9. plain folks appeal
political advertisements that focus on the negatives qualities and policies of opponents, as opposed to the positive qualities of the candidate who is running the ad