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A company has an excess of puffer jackets at the end of the season that it wants to sell quickly In order to quickly sell this excess
inventory: they send out emails to customers currently in their database. However they want to determine what ope of sale their
customers find most motivating, so they send out three different emails with different discounts (SOGO tee 50% a purchase
over $100, or free expedited shipping The information gained during this campaign will be tracked, and customers who made
purchases will receive similar email offers in the future. What type of CRM strategy is the company using?



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