hector would like to buy a new pair of soccer cleats. he prefers adidas to puma brand soccer cleats, but chooses to buy the puma brand cleats instead. which reason is consistent with rational consumer choice?

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26-10-2022
Business

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hector would like to buy a new pair of soccer cleats. he prefers adidas to puma brand soccer cleats, but chooses to buy the puma brand cleats instead. which reason is consistent with rational consumer choice?

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ANKITANAND ANKITANAND · Answer 1 · 2022-10-30T03:50:01-04:00

The price of puma brand soccer cleats was less than the price of adidas brand soccer cleats.

What is adidas?
Adidas AG is a German multinational corporate entity that creates and produces footwear, apparel, and accessories. It was established in Herzogenaurach, Bavaria. After Nike, it is the second-largest sportswear manufacturer in the world and the biggest in Europe. It serves as the parent company for both the Austrian fitness technology company Runtastic and the Adidas Group, which owns an 8.33% stake in the football team Bayern München. Adidas reported €21.915 billion in revenue for the previous year. Adolf Dassler founded the business in his mother's home, and in 1924, his older brother Rudolf joined him. The business was then known as Gebrüder Dassler 19. Dassler contributed to the creation of spiked shoes (spikes) for various sports.

The most crucial factor in deciding on a product is the budget. Even though Hector prefers adidas to Pumas, his choices are heavily influenced by both the cost of the products and his limited budget.

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