Your new marketing assistant just handed you a presentation that you are to give on
the phases of an effective social media marketing campaign. One of the slides lists the
phases of a typical campaign as follows:
1. Goal setting
2. Develop strategies
3. Target audience
4. Produce content
5. Implement the plan
6. Monitor
7. Measure
Is there anything wrong with the ordering of these phases?
O No, the phases are listed in the correct order.
O Yes, the phases are ordered incorrectly. Measure and Monitor should be switched.
O Yes, the phases are ordered incorrectly. Target audience and Develop strategies
should be switched.
O Yes, the phases are ordered incorrectly. Goal setting and Develop strategies
should be switched.
O Yes, the phases are ordered incorrectly. Produce content and Target audience
should be switched.